At RedVerde we work every day with materials that improve the spaces where we live. And if there is one thing we confirm again and again on site and in technical support, it is that paint is not a mere finish: it is a layer that directly influences air quality, comfort and the durability of walls.
That is why, when we talk about ecological paints, we do so not as a trend, but as a natural part of the work in bioconstruction. In this guide we want to explain simply what they are, why more and more families choose them and what types exist, so you can find your way without unnecessary technical jargon.

What we mean by ecological paints
An ecological paint is one whose impact on your health and on the environment is significantly lower than that of a conventional paint. This is achieved through:
- Low or zero VOC content (Volatile Organic Compounds).
- Mineral or natural raw materials: lime, clay, vegetable oils, natural resins.
- Real breathability: they allow the wall to regulate humidity, instead of covering it with a plastic film.
- Responsible manufacturing processes and transparent technical data sheets.
On site we frequently see that traditional plastic paints, however “washable” they may be, make it hard for the wall to breathe and end up causing mould or flaking problems. Ecological paints, on the other hand, work in favour of the substrate.

Why choose ecological paints (from day-to-day experience)
- Less toxic load in the home: Anyone who has used ecological paint notices it: the atmosphere is lighter, there is no strong smell and the room can be occupied sooner. Families with children, allergies or chemical sensitivity are usually especially grateful for this point.
- Better hygrothermal behaviour: In areas of ambient humidity, very common in homes near the coast or with little ventilation, mineral systems such as lime and clay help avoid condensation and mould. At RedVerde we see it often: where a plastic paint flakes off, a mineral paint stays stable.
- More natural and stable finishes: Ecological paints age nobly: they do not yellow or form an artificial film. For those who value a more matte, mineral or artisan aesthetic, they are an especially interesting option.
- Real sustainability, not label-deep green: Not all green paints are truly green. That is why we always recommend checking certificates, composition and technical data sheets. A good ecological paint combines health, durability and honesty in its formulation.
Types of ecological paint and when to choose each one
Lime paint
One of the most complete and versatile.
Advantages:
- Very high breathability.
- Natural resistance to mould.
- Highly decorative mineral matte finish.
- Great durability indoors and outdoors.
A good option for: homes with humidity, renovations of old walls, projects seeking a traditional or contemporary mineral finish.
If you want to see an example of this type of paint, you can check out our mineral lime paint for interior and exterior, COLORLIME, ideal for those looking for a healthy finish consistent with bioconstruction.
Clay paint
Clay paint is perfect for interiors that seek comfort and warmth.
Advantages:
- Regulates humidity exceptionally well.
- Silky, warm finish.
- Wide variety of decorative textures.
Ideal for: bedrooms, living rooms and spaces where a cosier and healthier atmosphere is wanted.
If you are interested in exploring a quality option, visit our product CLAYFIX, which reflects the values of breathability, comfort and durability that a clay paint should offer.
Silicate paint
The most resistant mineral paint.
Advantages:
- Reacts chemically with the substrate, creating a very stable bond.
- Withstands the weather very well.
- Allows vapour to escape without problems.
Suitable for: facades, historic buildings and humid areas.
If you are looking for a durable, breathable and highly resistant finish, consider our silicate paint COLORMIN, which offers exactly those properties and is ideal for restoration or sustainable construction projects.
Plant-based or biological paints
Formulated with natural oils, waxes and pigments.
Advantages:
- Very low toxicity.
- Wide colour range.
- Pleasant behaviour indoors.
Recommended for: those who want a finish closer to that of industrial paints but with healthy criteria.
If you are interested in a real example of ecological paint designed for interiors, visit our ecological interior paint COLORNATUR, which meets the high breathability standards we promote at RedVerde.
How to choose the most suitable paint for your home
At RedVerde we usually follow this scheme when advising a family or a professional:
- Analyse the substrate: plaster, lime, cement, mineral panels.
- Detect prior problems: humidity, mould, flaking.
- Define the use of the room: rest areas, humid areas, exterior.
- Choose the most compatible system: lime, clay, silicate or plant-based formulations.
- Check the technical data sheet and certifications to avoid false “eco” claims.
Substrate preparation
Before applying any ecological paint system it is essential to prepare the substrate well. The surface must be clean, dry and free of dust, grease, mould or remnants of paint in poor condition, since these materials prevent good adhesion. If there are flaking areas or irregularities, it is advisable to repair them with an ecological renovation filler, such as the one we regularly use at RedVerde, Plastenatur, which is very stable and easy to work with.
It is also important to check that there is no active damp; if there is, it must be resolved before continuing. Once the substrate is sound, a light sanding may be needed to even out the surface and improve the paint’s grip.
Careful preparation ensures that the final finish is healthy, durable and stable over time.
Conclusion
Ecological paints are not a fad, they are a real tool for creating healthier homes, more durable and consistent with the way we want to live. At RedVerde we are committed to materials that accompany the building, rather than masking it. That is why mineral and natural paints are part of our everyday work.
If you would like to go deeper or want to know what type of paint would suit your home or your next project, we will be happy to guide you based on our experience on site and in technical advice.